Goodwill Industries is a social enterprise, operating viable business lines that serve its mission through entrepreneurial, sustainable, earned-income strategies. Goodwill’s business model provides valuable work and training opportunities for people with disadvantaging conditions, protects our environment through recycling and reuse, and contributes to the economic health of our community.



At Goodwill, going green is nothing new. 

For over 100 years, Goodwill has been reusing, repurposing, and recycling the things people no longer want. 

Founded on a business model of selling donated clothing and other household items, these goods stay out of the waste stream, reducing our collective carbon footprint. 

It’s a cycle that extends the life of usable items, while earning revenue for Goodwill’s mission-based programs. Clothing and hard goods not suitable for resale are sorted and sold to various recyclers or salvage brokers for the greatest value. 

Every day, millions of people clean out their closets, attics and basements. Instead of throwing out the things you no longer need, give them to Goodwill, and we will sell or recycle them. It’s a cycle that extends the life of usable clothing and other goods and earns revenue for Goodwill programs that benefit thousands of people right here in West Michigan.